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The U.S. Open kicks off at the end of August, and the world’s best female tennis players will compete for the final Grand Slam title of the year. But the real action is off the court, as these women jockey for lucrative endorsement deals with apparel, shoe and racket companies.
Serena Williams may be the No. 1-ranked player, but she can not match the earnings power of Maria Sharapova. Thanks to a bevy of endorsements with blue chip companies like Nike, Sony, Ericsson and Tiffany, Sharapova pulled in $24.5 million over the past year, making her the highest-paid female athlete in the world. She earned $1 million from prize money, with the rest derived from endorsements and appearance fees.
